We took everything what the name SPARTA stands for and transformed it into a coherent concept aimed at pride felt by players and fans after putting on the famous red jersey. Among other things, the campaign aimed at activating the "healthy" core of supporters, and at supporting sales of Nike jersey replicas. At the very beginning, we proposed a club manifesto and let the fans sign it online. The first three thousand of them thus got their names directly at the stands of the Letna stadium.