For the launch of new football boots, Nike Elastico, and opening Top4Football’s football-only store in Prague, we have organized a freestyle football battle with complete online activation with the possibility of pre-ordering the Elastico. In the offline part of the campaign we have installed posters in key hotspots for young footballers - small pitches and indoor courts - around Prague. And then we left it to the players to battle it out with the backing of a DJ, pro stars and supporters.